Marketing & Communications | O^O | The Long & Short of It

CCOs Move Up in World, Peg Social Media Their Top '09 Ally - MarketingVOX

Seeded on Wed May 13, 2009 5:35 PM EDT (marketingvox.com)

Chief Communications Officers are on the rise. Increasingly, they report directly to the CEO and enjoy a longer tenure -- 65 months. Reported "The Rising CCO," sponsored by Spencer Stuart, Weber Shandwick, and KRC Research. Is this a good thing? Why or why not?

business, economy, management, employment, corporate-communications

How Personality Can Predict Media Usage - Advertising Age - News

Seeded on Tue May 5, 2009 2:41 PM EDT (Advertising Age)

New study by Mindset and Nielsen Media reports that personality types and media channels may be closely linked. For media pros, this may provide additional layers of information, even more important than demographics.

media, business, advertising, research, mindset, nielsen-media

MediaPost Publications 10 Things You Need To Know About Selling Engagement 04/23/2009

Seeded on Mon Apr 27, 2009 2:50 PM EDT (MediaPost | Online Media Daily)

Online sales teams are learning new ways to approach engagement. The tips are helpful to all.

business, engagement, digital-marketing, business-tips, sales-management

Winfrey, Buffett, Jobs Named Top CEOs - AOL Money & Finance

Seeded on Mon Apr 27, 2009 9:34 AM EDT (AOL)

Funny, how some historic CEOs on this list were once described as robber barons or defended as "industrial statesmen."

business, ceos

Want Better Performance? Say You're Sorry | Articles | Homepage

Seeded on Mon Apr 20, 2009 10:20 AM EDT (chiefexecutive.net)

Mistakes, errors, and mis-judgements in business are a fact. Apologies are an opportunity not a weakness. Chief Executive offers a 5-point approach to managing apologies effectively.

business, ceo, communications, business-management, business-skills

Map of Popular Super Bowl Words Used on Twitter - Interactive Graphic - NYTimes.com

Seeded on Wed Mar 18, 2009 9:43 PM EDT (The New York Times)

Virtual map of tweets reflecting teams, ads, players. Great learning tool for social media, and ad people

technology, super-bowl, advertising, chat, twitter

How Do Morals Translate Offline to Online? | Digits | Technology News and Insight

Seeded on Mon Mar 16, 2009 10:17 AM EDT (Wall Street Journal)

A new study of seventh graders reveals two sets of morals -- one for the real world and one for the virtual world. What's right? What's wrong? What can we teach our children?

technology, research, gender, online-behavior, virtual-word

MediaPost Publications ANA Discusses Line Between Falsehood, Puffery 03/11/2009

Seeded on Wed Mar 11, 2009 10:22 AM EDT (MediaPost | Online Media Daily)

Association of National Advertisers (ANA) Discusses Line Between Falsehood, Puffery Class-action lawsuits are on the rise, the article notes as marketers puff up their value claims at the expense of their competitors.

business, advertising, newspapers, marketing, truth-in-advertising

Topps Adds a 3-D Angle to Baseball Cards - NYTimes.com

Seeded on Mon Mar 9, 2009 6:04 PM EDT (The New York Times)

Flat stats on Topp cards are so 20th c. Computer screen avatars rotate the player as you rotate the image on the card.

technology, baseball, virtual, webcam, 3-d, topps

BBC NEWS | UK | Magazine | What's the ideal number of friends?

Seeded on Thu Mar 5, 2009 10:16 AM EST (BBC News)

Is it true -- people who have more friends earn more? As socially unfair as it seems, it's scientifically true! Read more about the best number and author who lays it all out in "The Philosophy of Friendship."

business, leadership, social-networking, sociology

MediaPost Publications Brand Keys: 'Value' Is New 'Price' In Customer Loyalty 03/03/2009

Seeded on Thu Mar 5, 2009 8:04 AM EST (MediaPost | Online Media Daily)

Do you seek more value for your buck? Is there more to your buy than "brand"? You're not alone. Expectations of brand value rose 20% in one year according to the 2009 Brand Keys Customer Loyalty Index. Which brand tops the list? Read on

business, advertising, consumers, brand, loyalty

MediaPost Publications Why Skittles Killed Its Web Site 03/03/2009

Seeded on Wed Mar 4, 2009 8:44 AM EST (MediaPost | Online Media Daily)

Offers a real-time case study and virtual learning of branding and social media marketing. Read article and comments.

business, advertising, facebook, social-media, skittles, twitter

MediaPost Publications Skittles Pulls Twitter Campaign 03/04/2009

Seeded on Wed Mar 4, 2009 8:36 AM EST (MediaPost | Online Media Daily)

The journey continues of Skittles social media campaign.

business, advertising, social-media, skittles, twitter

Debunking Six Social Media Myths

Seeded on Fri Feb 20, 2009 10:17 AM EST (Business Week)

Can success in social media be measured? Certainly. Does it take practice and strategy? Absolutely. Can it still be fun, profitable and social. Read this article for insights and reality checks. Myth 2 gets my top vote -- anyone can do it.

business, advertising, marketing, social-networking, social-media

Are the Creators of Twitter Living in the Last Dreamworld on Earth? -- New York Magazine

Seeded on Thu Feb 12, 2009 10:48 AM EST (New York Magazine)

Is Twitter business, technolgoy or social? Couldn't find the right category . . . maybe that's why it works. This New York Magazine article examines the phenomenom.

business, social-networking, inventions, twitter

Don't Communicate Like Tim Geithner - John Baldoni - HarvardBusiness.org

Seeded on Wed Feb 11, 2009 5:37 PM EST (ow.ly)

If you want to persuade, Mr. Secretary, you've got to engage, engage, engage. Leadership consultant John Baldoni critiques the presentation of the new US Treasury secretary. Offers three basic tips.

business, public-speaking, persuasion, business-communications

Online video's new model | Hulu who? | The Economist

Seeded on Wed Feb 11, 2009 5:17 PM EST (The Economist)

Advertisers can't get enough of Hulu, the hands-on winner (currently) of online video.

technology, online, advertising, video, youtube

Amazon Unveils New Kindle as Competitors Multiply - Advertising Age - Digital

Seeded on Wed Feb 11, 2009 5:01 PM EST (Advertising Age)

Kindle is a mass marketing mystery. With little promotion, E-book purchase rates outpace print/bound books by more than 2x. Execs project over $1 billion in revenue. Kindle2 sells mystery: an e-novella from Stephen King, available exclusively to early adapters.

business, amazon, marketing, e-books, kindle

State of the DTV Transition: Senate Approves Digital Delay - MarketingVOX

Seeded on Thu Jan 29, 2009 2:39 PM EST (marketingvox.com)

Want DTV? Catch your breath. The US Senate voted on and approved a new start date -- June 17th 2008.

technology, nielsen, television, dtv, converter-boxes, digital-televsion

'Power Shoppers' Seek Freshness, Personality in e-Tail - MarketingVOX

Seeded on Thu Jan 29, 2009 1:00 PM EST (marketingvox.com)

Do you shop online 3+ times a month? You're a "'power shopper'" and know what Marketing VOX is writing about. Higher expectations from your e-tailers and a unique shopping experience. Which e-tailer gets your best/worst marks?

business, retail, trends, online-shopping, consumer-trends

Consumers get frugal, so retailers get creative - USATODAY.com

Seeded on Thu Jan 29, 2009 9:50 AM EST (USA Today)

Retailers take note of new shopper sweet spots: value, comfort, and caution. (Where's my Hershey's bar?)

business, retail-sales, recession, advertsing, consumer-trends, consumer-shopping

Top 5 best complaint letters - Telegraph

Seeded on Thu Jan 29, 2009 9:45 AM EST (Telegraph)

Effective communicators and brands need to be prepared for the good and the bad. Try writing a response letter to these complaints.

business, customer-service, customer-satisfaction, virgin-airways

Twitter Yourself a Job - WSJ.com

Seeded on Wed Jan 28, 2009 10:22 AM EST (Wall Street Journal)

Think of twitter as a water cooler. Oh, now you get it -- it's a gathering spot for quick business chat and "code" networking on job opportunities. Jonelle Marte shares how tos and relates success story of recent graduate. Share your Twitter tips here.

business, jobs, social-networking, careers, twitter

Advertising - Teaching Teenagers About Harassment - NYTimes.com

Seeded on Wed Jan 28, 2009 10:15 AM EST (The New York Times)

Fact: Parents are clueless to peer-to-peer digital harassment. Advertising agency R/GA created website and calling cards to help teens alert teens to the do's and don'ts of personal digital integrity.

google, education, advertising, social-media, youtube, r-ga

Why it pays to keep advertising - The Irish Times - Mon, Jan 26, 2009

Seeded on Mon Jan 26, 2009 6:54 PM EST (Ahern's inclusion in artists' tax-break scheme 'galling' - The Irish Times - Thu, Jan 07, 2010)

Don't cut that ad budget! Read on how strategic recession marketing can actually grow your business and market share. Truly. Tony Philpott quotes McGraw-Hill stats.

business, advertising, marketing, recession, direct-marketing, ad-spending

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